A SEGMENTATION THATíS INTERESTING AND ACTIONABLE:

AN IMPOSSIBLE DREAM?
 

NOT ANYMORE.



Anyone whoís ever dealt with large groups of people Ė marketing to them, evaluating their opinions Ė will tell you:  the world is complex.  People are different in backgrounds, opinions, attitudes, and needs.  Itís almost impossible to deal with them as a single, undifferentiated mass;  in order to address the world (or the part of it that interests you) effectively, you need to break it down into manageable, meaningful groups.  Thatís called segmentation.

But many people shy away from segmentation, because it leaves them with a dilemma.

The real problem is to find a segmentation that is both useful and interesting.  And now, there is a tool to do just that:  itís called
TargetVoicesm

from Renaissance Research & Consulting.

What does it do?  It finds the demographic breaks that split a sample so that it segments as cleanly as possible on a set of needs or attitudes.  It then produces detailed descriptive information on each segment, allowing it to be both identified, located, and interpreted.

TargetVoicesm can be used to answer questions like these:


You can download a PowerPoint slideshow describing TargetVoicesm here.


TargetVoicesm finds your targets, then gives them a voice, producing segments that have depth and actionability at the same time.  To find out more about TargetVoicesm, or to discuss a specific application,

call Paul M. Gurwitz, Ph.D., at
212-319-1833,
or email us at
pgurwitz@renaiss.com


Market Segmentation

Strategic Marketing Models

Services Offered

Home