ICSSsm,Our integrated customer satisfaction and value model answers all the important questions about how best to serve your customers and prospects:
- RenSat+sm, our expanded derived importance model, will discover those product and service characteristics that actually influence purchase decisions. And, through the use of non-linear analysis, we can tell whether a characteristic is a basic cost of entry into the market, or whether it has the potential to establish a brand's franchise.
- The model can also be used to estimate how much equity a brand has above and beyond its performance.
- Then, DRIVESEGsm, our new derived importance segmentation system, using state-of-the-art Latent Class Segmentation (LCS) techniques, can cluster the sample based on the results from DECISION DRIVERsm, to find segments based on those actual needs.
- Finally, TARGET FINDERsm, our CHAID-based targeting and profiling model, allows you to identify each segment for marketing attention.
To download a PowerPoint presentation further detailing the ICSS system, please click here.
Customer Satisfaction/Value Modeling
Strategic Marketing Models