PATHFINDERsm is a technique for explaining what makes a market "tick": what market conditions or marketing strategies influence sales, share and revenue. PATHFINDERsm identifies the important marketing contributors, and lays them out in a flowchart that is easy to interpret and act on. PATHFINDERsm can quantify the effects of all the important elements in a marketing plan, allowing you to:
Because of the unique structure of the PATHFINDERsm model, it represents your marketing situation in a way that is more "real-world" than most other such systems in use. For this reason, you can have more confidence that the decisions you make will be the right ones.
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