Renaissance Research & Consulting

PATHFINDERsm is a technique for explaining what makes a market "tick": what market conditions or marketing strategies influence sales, share and revenue. PATHFINDERsm identifies the important marketing contributors, and lays them out in a flowchart that is easy to interpret and act on. PATHFINDERsm can quantify the effects of all the important elements in a marketing plan, allowing you to:

Because of the unique structure of the PATHFINDERsm model, it represents your marketing situation in a way that is more "real-world" than most other such systems in use. For this reason, you can have more confidence that the decisions you make will be the right ones.

To download further information, in ZIPped Word format, click here

Marketing Mix Modeling

Strategic Marketing Models

Services Offered