Renaissance Research & Consulting

DRIVESEGsm does something that up to now could not be done, using state-of-the-art Latent Class Segmentation (LCS) techniques: creating segments based on derived product needs. So DRIVESEGsm can segment customers or prospects based on what they really need, not just on what they say they need.

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Market Segmentation

Customer Satisfaction/Value Modeling

Strategic Marketing Models

Services Offered