ICSS^sm,Our integrated customer satisfaction and value model answers all the important questions about how best to serve your customers and prospects:

• RenSat+^sm, our expanded derived importance model, will discover those product and service characteristics that actually influence purchase decisions. And, through the use of non-linear analysis, we can tell whether a characteristic is a basic cost of entry into the market, or whether it has the potential to establish a brand's franchise.
• The model can also be used to estimate how much equity a brand has above and beyond its performance.
• Then, DRIVESEG^sm, our new derived importance segmentation system, using state-of-the-art Latent Class Segmentation (LCS) techniques, can cluster the sample based on the results from DECISION DRIVER^sm, to find segments based on those actual needs.
• Finally, TARGET FINDER^sm, our CHAID-based targeting and profiling model, allows you to identify each segment for marketing attention.

To download a PowerPoint presentation further detailing the ICSS system, please click here.